Client context
Separate the campaign angle from generic contact lists.
Agencies need more than a database export. Stract keeps each prospect connected to the client story, the reason they fit, and the next action.
For PR agencies
Client outreach stays sharper when every list starts from the story.
Stract helps agency teams build focused prospect lists, qualify media fit, and keep client-specific outreach context organized from first pitch to follow-up.
Client command
Campaigns separated by story, not spreadsheet
Outreach operations
Make follow-up visible without adding a reporting layer.
Teams can see which prospects are untouched, contacted, interested, or won, with relationship context preserved for future campaigns.
Channel mix
Pitch beyond traditional press when the story calls for it.
Modern PR spans journalists, newsletters, podcasts, creators, and niche publications. Stract keeps those channels in one prospect workflow.
Agency workflow
Keep client context attached through every handoff.
The agency page emphasizes separation between client stories, clear fit rationale, and status that can become a report without rebuilding the record.
Brief
Translate the client story
Turn campaign context into a clear angle and the proof points a media contact needs to evaluate it.
Qualify
Build a list with reasons
Prioritize prospects by story fit, not just topic tags or old lists.
Report
Keep progress visible
Use shared outreach status and relationship notes as the operational record for the campaign.
Build story-led media lists for each campaign
Track pitch status and relationship history across client work
Find journalists, podcasts, publications, and creators from one workflow