Stract is a media relations workspace built in Copenhagen. It helps brand, marketing, and communications teams find journalists, podcasts, publications, and creators that fit a specific story.
Most media databases start with filters and leave teams to work out why a contact belongs on a list. Stract starts with the story and uses recent coverage, audience, and channel context to make each match easier to assess before outreach begins.
We built Stract to keep that context through the whole campaign, from research and shortlisting to pitches, follow-ups, and relationship history.