Plan launches, announcements, commentary, and thought leadership
For communications teams
A calmer way to turn company stories into trusted coverage.
Bring story planning, media discovery, outreach status, and relationship context into one workspace built for teams that need clarity across long communication cycles.
Status brief
One view for stakeholders and operators.
Find journalists, podcasts, publications, and creators by fit
Keep stakeholder-ready outreach status in one place
Communication cycle
A calmer operating rhythm for long campaigns.
Campaign clarity
Give every story a single working surface.
Communications work gets noisy when the angle lives in one document, contacts in another, and follow-up in inboxes. Stract keeps those pieces connected to the campaign.
Audience fit
Reach the voices your audience already trusts.
The right media channel depends on the topic, timing, format, and audience. Stract helps teams compare channels before investing time in outreach.
Team memory
Make relationship history reusable.
Each campaign should make the next one easier. Stract keeps notes, status, and context available so teams do not restart from scratch.
Capture the narrative
Document the story, talking points, and intended audience before building the outreach list.
Choose the right voices
Evaluate journalists, publications, podcasts, and creators by relevance to the story and audience.
Manage follow-up together
Keep ownership, status, and relationship notes visible so the team can move without extra reporting overhead.